Complete Guide on Blogger Outreach Service

It’s no news that search engines have a deep love affair with links and great content.

Whether you like this love triangle or not, you will need to play by its rules if you want to cut through the noise and get your customers to notice you (preferably on the first page of Google search results, right?).

– Oh, that sounds cool, but how do I do it again?
– Blogger outreach services!
– Ha?

Blogger outreach, basically, comes down to finding the best websites to get backlinks from and securing that link placement.

You can do it yourself or outsource it all to a specialized company. What’s best? And how do you actually do it? These are the questions we’ll answer in this post.

What Does the Process of Blogger Outreach Look Like?

Source: ReferralRock

The blogger outreach process is a straightforward one. It involves sending well-crafted targeted emails to relevant bloggers in your niche and asking them for link placement on their sites. Why would anyone do this? Well, if you are a new upcoming brand, chances are that you are already vying to be noticed in a niche where other bigger, more established brands have been playing.

This can feel a lot like being the shy, awkward kid at a party among cool kids and trying to be noticed by your trendy crush (i.e., target customers). So you do what every teen movie heartthrob does – get in with the cool crowd. Except, instead of changing your wardrobe and personality to fit in, you just find quality, relevant bloggers whose audiences share your interests, befriend them, and ask for link placement on their blogs. And hey, you should also do that even if you are a well-known brand. We all can use some quality attention.

But wait a minute, doesn’t that sound like using those other bloggers? Not at all. In the digital marketing world, collaborations for link building, networks, and partnerships are necessary for growth. So, the process of outreach for blogging is a proven content marketing strategy that helps build and strengthen relationships with others in your niche. The only thing is not everyone has the connections or time from the get-go to make this approach work for them, which brings us to the answer of why people use blogger outreach.

Should You Outsource Your Outreach?

Outsourcing is nothing new for marketers who want to boost their audience reach and engagement. But should you do the same, especially when there is a risk of ending up with toxic links that can crash your search rankings? Well, we have all had moments when delegating tasks wasn’t just an option but rather a necessity. This should feel no different. Thus, you should consider outsourcing if you:

• Don’t have enough time on your hands. Life throws curveballs at everyone, and so there will be times when you just have too much on your plate. Say you need to create a buzz around a new event or product launch, and the deadline is too close for comfort. Wouldn’t it make more sense for you to hire an experienced team? This way, you don’t have to go through the painstaking process of waiting for a positive response. Instead, you skip all that and go straight to the results.
• Want to reach a whole new target market. You will find that outsourcing in this scenario can help you broaden your brand reach quickly. Besides, it helps you avoid a situation where you get stuck. Wouldn’t you use some fresh perspective in your overall content strategy?
• Want to save costs. Time is money, and it takes both of them to build relationships with different calibers of influencers across your niche. The right services have both the resources and experience needed to facilitate more efficient positive results for you.
• Don’t have the skills and experience to make it work. Depending on your industry, the quality of the sites you are targeting, and the experience you have, it may be easier to outsource your efforts. It’s a smart move to hire someone who is more knowledgeable about how things work. Besides, they definitely have more connections with high-authority sites that will save you much time and money.
• Need to bring your natural backlink profile to life. A backlink profile with diverse quality links is going to get your online visibility to a whole other level, possibly to the top. But trying to get your website there by yourself may be more challenging than you think. If you outsource, you’ll be able to get link placements from various high-quality sites with less time and effort.

Still, when you outsource, remember to be picky. Imagine if you were to organize a wedding. You wouldn’t hire the first wedding planner you see online, right? Take the same approach when searching for suitable service packages.

Main Challenges You Can Face With the Outreach Agencies

Source: @SamBretzmann on X

While collaborating with a blogger outreach service can help you get a fresh perspective, achieve goals faster, and reach a whole new market, it still comes with its share of issues. Some of these include:

• Harmful or toxic backlinks from sketchy services. There are far too many cheap and black-hat agencies out there, which makes outsourcing tricky. You need to be able to tell the difference between a credible blogger outreach service company and a bad one. You should also understand how to check backlinks quality so you can spot the bad ones right away.
• Finding one that understands your goals. The good news is that there are many credible services if you know where to look. On the other hand, finding a real service within your niche that truly gets what you are trying to achieve and is willing to align with your goals might be a bit more challenging, but not impossible.
• Affordability. Prices vary based on your industry and what you need, but generally, most credible agencies who use white-hat link-building methods won’t come too cheap. So, while your SEO budget, you need to factor in how much you might need for blogging.

Blogger Outreach Services for SEO: What Options Do You Have?

There are several options you can explore when you need outreach platforms for SEO. Your choice will be based on the scale of your order, your current web performance, your expectations, and, of course, your budget. Here are the main variants on the menu:

#1 Freelancers

This is one of the first options most new bloggers and small online business owners consider, as it is also the most budget-friendly when done right. If you’re able to find a really knowledgeable person to hire, then you’ll succeed in increasing your brand presence and boosting your search rankings. But a freelancer, no matter how skilled, is usually a one-man team, so sometimes you might need to go with the next option on the list.

#2 Agencies

Unlike freelancers who have limited scope or reach, an agency has more resources as well as a team. So, off the bat, an agency that offers a guest post & blogger outreach service means more reach and a stronger network with many high-domain sites. And in addition to this, you can collaborate with them on a more long-term basis if needed. But, even an agency has its limits as it may not necessarily have access to most industries out there.

#3 Backlink Services/Directories

Directories (aka platforms with thousands of websites ready to place your link) are often the obvious choice for people who want the best of both worlds: wider scope, flexibility, and affordability. Of course, you need to do your research to ensure that you are choosing one that has a great variety of quality pages to choose from.

And remember that you don’t just want a backlink service that has access to all the best websites, you also want one that understands the value of well-created content and can help you achieve your SEO goals.

How to Find the Best Blogger Outreach Service, and What to Look For?

As previously noted, all available outreach options are not created equal. If you use one that ignores the best practices or treats them like suggestions to be used at will, you may end up losing money twice. The first time you’ll pay for bad services, and the second time – to someone more experienced to fix the damages caused by the first. So, if you want the best blogger outreach services, here is what to check:

• Portfolio and past work record. You should be able to see their credentials, skills as well as past records with other businesses like yours.
• Case studies. A good blogger outreach service for SEO should have verifiable case studies that demonstrate how they’re able to navigate dicey campaign issues.
• Reviews. You want to check what other users of that service are saying about their experiences. So, don’t limit yourself to their website. Try checking if there are also reviews on pages like Trustpilot, social media, etc. This lets you identify a real company from a shady one.
• Proposal. A proposal tells you how they intend to handle your campaigns, so pay close attention to what it says. This helps you sieve those that don’t align with your brand values and goals.
• Pricing policy. Even if you have the means to pay any amount they charge, you should still take time to consider how transparent the system is. This gives you insights into how they handle other things.

Why Choose LinksManagement for Blogger Outreach?

It’s no surprise that many marketers who need specialized and effective blogger outreach service packages go for LinksManagement (LM), a guest post & blogger outreach service known for using natural link-building practices that Google loves.

With LinksManagement, you can choose an existing page you prefer (if it ranks for the keyword you need, for example) and insert your link there. But that’s not all. You can also choose the surrounding text and the anchor of your link.

The best part is the flexible payment options: monthly ‘rent’ (aka subscription) or a permanent link. In the latter case, the link is paid for once and remains there forever.

Do you prefer to buy links in packages? That’s available, too. You can choose the necessary parameters, and the system automatically buys you links that will work best for you.

Still, you also have the option to buy a classic guest post (a service called Article Backlinks inside the platform). You can both write an article by yourself or order it from LM.

Conclusion

It takes a bit of effort to find the best blogger outreach services for your specific needs. Always check their proven records and experience with businesses or brands like yours. You must have clear goals about what you want and be able to communicate them effectively with your selected choice. Only then will you see the quality backlinks that bring tons of value to your web performance.