Best Link-Building Tools to Boost Your SEO Strategy

‍Everyone knows you need backlinks if you ever want your website to be successful. The only trouble is – building them can feel a lot like the digital equivalent of trying to claw your way into the cool kids’ club. One word – nightmare.

‍Gone are those days when all it took was an email to get webmasters to slap your link on their homepage. Now, you have to beg and dangle payment offers in front of webmasters who are playing hard to get.

‍Throw in the fact that Google’s algorithm keeps changing faster than you can spell “change,” and it’s a whole other level of stress. One wrong move and your ranking can plummet in a moment.

‍That’s why when it comes to SEO, becoming a control freak who analyzes everything is actually a good thing. Yeah, but all that link building requires so much time, though…

‍So, should you give up and let your websites stay in the shadows forever? Oh no! That’s why SEO link-building tools exist. They take the pain out of the process, and you don’t have to feel like you are watching paint dry.

‍But how do you know which one is right for you? That’s exactly what this guide is for.

Let’s first check tools that are directly used for building links.

LinksManagement

‍Source: LinksManagement

‍🧑‍💻 Used for: Link insertions, niche edits, and guest post SEO backlinks

‍💰 Pricing: Starts at $15 per backlink

‍LinksManagement is a platform that gives you access to 50,000+ websites where you can get backlinks. Apart from being both a high-quality and cheap backlink service, it also gives you full control over the pages you pick and the content you publish.

‍Think of it as the Thor of SEO link building – strong and gets the job done fast. Want to build guaranteed high-quality links that get the desired results? You are in the right place.

‍Worried about being able to filter sites to get the exact DA you need? Yeah, that’s covered, too. Best part? There is no such thing as “an impossible-to-get-links niche.”

‍This is because the inventory covers every industry you can think of. The web pages are all pre-screened to ensure you don’t have to worry about spammy links.

‍If that’s not enough, how about the user-friendly interface and both monthly and permanent backlink options?

‍Plus, you can’t talk about the best link-building tools that are also affordable without adding this one to the list. With LinksManagement, you can get backlinks from as low as $15.

GSA Search Engine Ranker

‍Source: GSA

‍🧑‍💻 Used for: Automatic link placement

‍💰 Pricing: $97/month

‍No link-building list of tools is complete without at least one option for people who want a more “self-operating” tool. The GSA fits that bill. Perfect for automatic link placement, it comes with more filters and settings than you know what to do with.

‍Does that mean it requires developer-level expertise to figure out? Not at all! While it has as many filters as a professional camera, it’s also not too complicated.

‍Still, if your idea of technical expertise is successfully setting up your new Wi-Fi router, then you might want to stick to something a little more simple.

‍The GSA Search Engine Ranker starts at $97. You can include a URL Redirect PRO tool for additional $35.15 or any of the other SEO tools to the package as well for a little extra.

SEO Autopilot

‍Source: SEO Autopilot

‍🧑‍💻 Used for: Advanced link-building automation

‍💰 Pricing: Starts at $67/month

‍Think of this one as the lazy link builder’s dream come true. It’s almost like having a robot assistant that lets you put your link building on autopilot.

‍Dubbed one of the backlink-building tools for link matching, this software features a drag-and-drop backlink diagram editor that lets you tweak and customize your links to your heart’s content.

‍The simple interface makes it easy for even a complete noob to find their way around quickly. Plus, since you can “set and forget” your link process, you now have more free time on your hands to do something actually fun – or do more SEO tasks if that’s what rocks your boat.

‍With the lowest membership plan starting at $67 per month, you don’t have to sell a kidney to get quality backlinks.

Link-building outreach is a nerve-wracking process. If you do not have thick skin, then getting rejection after rejection can really put a damper on your spirits. Let’s not even get started on what happens when you get ghosted.

Thankfully, we also know the best link-building tools to ease the process. You can also use these solutions to shoot off tons of emails, as, sometimes, it’s really a game of numbers.

NinjaOutreach

‍Source: NinjaOutreach

‍🧑‍💻 Used for: Pulling email contacts for outreach

‍💰 Pricing: Starts at $49/month

‍Want to know a top SEO linking tool that is also very versatile? Then you will love to know about this one. Forget painstakingly searching the web for emails and webmasters’ contacts.

‍Ninja Outreach is the master tool for pulling emails from websites that look like good prospects for your outreach. With the filter options, you can also find contacts for specific sites faster.

‍Thanks to the Chrome extension, you can also add web pages you find interesting to your list.

‍Besides being able to add sites to your outreach list like you are on a coffee-fueled Amazon shopping bender, you can also schedule your emails. This way, they go out exactly when you want them to and not a moment later.

Snov.io

‍Source: Snov.io

‍🧑‍💻 Used for: Pulling LinkedIn contacts and scheduling outreach emails

‍💰 Pricing: Starts at $30/month

‍Want your SEO tools for link building to have some sprinkles of personality? Well, you are in luck. This app lets you sniff out emails from the web like a bloodhound on a mission. Want to pull contacts from LinkedIn, too? No problem.

‍In fact, you can now put your LinkedIn outreach on autopilot. Similar to Ninja Outreach, Snov also comes with a browser extension that makes the process that much easier. This way, prospecting has a higher chance of turning into successful revenues.

‍How about automatic email-sending abilities? You get them here as well. But every marketer knows that there is more to getting link equity than just sending random emails into the void and hoping one of them turns out to be good enough.

‍You need a comprehensive approach and a way to verify that the emails you send out are actually working. So, it’s a good thing the tool features email verification, email engagement, outreach, and email warm-up. At $30 a month for the cheapest plan, it’s a steal.

Mailshake

‍Source: Mailshake

‍🧑‍💻 Used for: Finding prospects’ emails, crafting email copy, and automating LinkedIn outreach

‍💰 Pricing: Starts at $25/month

‍Okay, we love this one, too, and not just because of the fun name (Who doesn’t enjoy a milkshake every now and then?) Anyway, this tool almost makes link building as fun as it sounds.

‍If finding prospects’ emails has been a long-standing headache of yours, then you are going to be happy to learn about this solution. Milkshake is not only great for finding emails but also has an AI email writer that comes in handy when inspiration just isn’t flowing.

‍Worried about sounding like a robot? Well, it’s got personalization options that help you craft and customize your emails to sound the way you want them to, whether it’s serious, fun, or mysterious (who knows?).

‍Plus, with their LinkedIn Automation tool, professional connections can become seamless for you. The automated follow-up feature helps ensure that no prospect slips through the cracks.

‍We know what you are wondering: “How much is this going to cost me?” The answer is a low, low $29 per month. No wonder it made our list of best link-building software.

Few marketers hear “link analysis,” and their eyes light up.

That’s because the phrase conjures up pictures of painstakingly poring over links and sites, trying to find the perfect one with enough juice to build a robust backlink profile. And, of course, don’t forget about catching those spammy pages that can lower your search rankings.

Luckily, we are in 2024, and as everyone knows, it’s the current peak of technology — there is practically a tool for everything. So, here are some you can use to analyze the quality of your link donors.

Majestic

‍Source: Majestic

‍🧑‍💻 Used for: Accurately analyzing the quality of links

‍💰 Pricing: Starts at $49.99/month

‍There are a couple cool link building tools for SEO out there in the wild, but not all of them can boast the sleekness of this one.

‍If link analysis tools were like private detectors, then this would be Sherlock Holmes, the final boss of them all. Okay, we exaggerate a little, but you get the drift.

‍They invented the Citation Flow metric that judges the authority of a website from 0-100 (based on how many sites link to it). Many pages still use this metric today.

‍As if that wasn’t enough, we also have them to thank for Trust Flow – a metric to determine a site’s influence based on the quality and authority of pages linking to it. Both of these are widely used across the SEO world to decide if a link is worth keeping or not.

‍It is clear that by using this tool to analyze your links, you will be able to quickly gauge the health of your backlink profile. The lite plan starts at $49.99 only.

WebCEO

‍Source: WebCEO

‍🧑‍💻 Used for: Toxic backlink screening

‍💰 Pricing: Starts at $99/month

‍WebCEO has a variety of tools under one roof, from keyword research to site audit. Yet, today, we want to focus on two great solutions they have for link-building purposes:

1. Backlink Checker Tool
2. Toxic Backlink Checker Tool

‍The first one is basically software that helps you analyze your backlink profile, check your most linked pages, get notified when you lose your backlinks, etc. In short – if you want to keep an eye on your backlinks profile, it’s a match.

‍The WebCEO backlink checker tool relies on the vast database from Majestic to help you screen and sieve your links carefully. All it takes is just to copy and paste your domain in the text box and you get a report that shows you how diverse your backlink profile is.

‍Source: WebCEO

‍Their second tool is all about “bad” links. Knowing how harmful toxic links can be, it makes sense that SEO experts will only want the best tools for link building and analysis – in which case, this one also deserves to be on our list.

‍And if the name makes you think of a villain sitting in their lair and controlling the web like a boss, rest assured it’s the opposite (we hope).

‍The Toxic Backlink Checker Tool is kind of like having a metal detector tool but for toxic links. Now you have a way to do a link detox and find the backlinks that needed to leave like yesterday.

‍The price starts at $99 per month (or $83 for agencies), which is a bit higher compared to the rest on the list. Still, they also have a variety of tools included in that fee.

Ubersuggest

‍Source: Ubersuggest

‍🧑‍💻 Used for: Competitor backlink analysis

‍💰 Pricing: Starts at $12/month

‍If Majestic SEO is Sherlock Holmes, then UberSuggest is like your friendly neighborhood Spiderboy – ahhh, Spiderman. Sure, it doesn’t have a lot of settings, but it is one of those linking tools that are user-friendly, look easy on the eyes, and yet turn out to be surprisingly powerful.

‍You can use it to compare the backlink profile of your site and your competitors to find new pages for your link campaigns. To simplify the process, you can also see the basic metrics of prospective pages.

‍Plus, it’s possible to check your competitors’ link history and what anchors they are using to rank better than you. Cool right?

‍Wondering how much it’s going to cost you to play spy? Well, not too much. While UberSuggest comes with some free functionality, the monthly fee starts from $12 per month for individuals, with the option of a one-time lifetime fee for those who hate the subscription model.

It wouldn’t be a full list without a couple of free link-building tools — after all, everyone loves to get freebies. So, here are some of our favorite options that you can add to your already long list.

ChatGPT

‍Source: ChatGPT

‍🧑‍💻 Used for: Drafting emails

‍💰 Pricing: Free (the pro plan starts at $20/month)

‍We know what you are thinking, “What is ChatGPT doing on a list of the best SEO link-building tools?”

‍Well, apart from being everyone’s favorite AI tool, it is incredibly useful for writing eye-catching subject lines and drafting emails. Think of it like having a creative writing expert on speed dial.

‍So, the next time you feel like you can’t come up with a single line to save your campaign, give the old tool a whirl. At the very least, you should be able to get the creative juices flowing again.

‍If that doesn’t sound impressive enough, you can use it to organize large datasets on domains. Who doesn’t like the idea of a personal assistant who doesn’t judge them for their terrible filing system?

Google Search Operators

‍Source: Google Search Operators

‍🧑‍💻 Used for: Searching for particular sites, keywords, or niches

‍💰 Pricing: Free

‍You have seen these guys before: “site:samplesite.com bowling.”

‍Maybe it even made you wonder why people were adding what looks like math symbols and punctuation marks to their search queries. Worse, it isn’t even a link-building app! What is it doing on this blog?

‍Yes, this is not a link-building app, but Google Search Operators are a lot like clues on a treasure map pointing you in the right direction. They are perfect for finding relevant websites – pages writing about the same niche topics as you do.

‍With these little symbols, you can find appropriate sites in less time than it would normally take if you were simply entering keywords into the Google search box and hoping for the best.

‍In fact, they are so good they can make you feel like you are in on the secret handshake of the SEO world. Plus, they are simple, powerful, and free. Here is a cheat sheet to get you started – you are welcome.

Google Search Console Disavow Tool

‍Source: Google Search Console Disavow Tool

‍🧑‍💻 Used for: Disavowing (removing) spammy links

‍💰 Pricing: Free

‍Here’s the thing: no matter how careful you have been, there is still a chance that some spammy links can get through the cracks.

‍After all, a blog can link to you without your knowledge. Or maybe you have dabbled into the black areas of link building (it’s okay, we don’t judge).

‍Sometimes, it can get so bad that Google can penalize your site, especially when you have been spammed. The Google Search Console Disavow Tool lets you upload a list of the offending sites and ask Google to disregard them in ranking.

‍That’s right. You get the power to erase their effects so they don’t affect your online ranking. Plus, it’s free.

It’s been a long list! Yet, we’ve finally reached the end. We have looked at solutions for every single aspect of link building. Plus, you now know some of the best free link-building tools as well.

But how do you choose a perfect fit for you? It really depends on what you are trying to do – find more prospects, automate your workflow, weed out toxic links, etc. Still, before you settle for any option on this list, it’s a good idea to look at some link-building tool reviews.

Then, try out the ones that appeal to you one after the other. At the end of the day, there’s no law that says you must stick to one tool forever. So, feel free to mix and match as needed. And if all else fails, there’s always black-hat SEO (Just joking. Seriously, don’t do that.)

Good luck!